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This May, your company can positively impact our entire community and help meet the greatest needs of our Hospital while benefiting from the spotlight we’ll be placing on the businesses that give back to local children and families. By becoming a cause marketing partner this May, you’ll offer customers the opportunity to support your business while raising funds for Rady Children’s Hospital, provider of care to 92% of the region’s children.

We look forward to working with you directly to build a cause marketing promotion that fits your business needs and goals. Here are a few examples of ways other businesses are participating:

PORTION-OF-SALE PROMOTION

Commit to donating a certain percentage of sales for the month and promote this to your customers. If a month-long promotion isn’t feasible, consider a week-long promotion instead.

Example: For every purchase made in the month of May, our company will be donating 20% back into our community to Rady Children’s.

RADY CHILDREN’S DAY

Choose a day where 100% of sales are donated to Rady Children’s Hospital. Promote this on your channels and create a buzz by getting local news outlets involved.

Example: 100% of all sales made at Jersey Mike’s on their signature Day of Giving are donated to Rady Children’s. This raised an average of $4,500 per location.

SIGNATURE PRODUCT PROMOTION

Feature a signature May Means Business product or service, where all or a portion of each purchase of that signature item is donated to Rady Children’s. You can create a new item or simply promote one you already have!

Example: Tiny Turnip has a signature “Catch a Cure” collection where 100% of profits from the sale of those items benefit Rady Children’s.

DONATION AT CHECKOUT

Prompt customers to donate at check-out. You can do this physically at the register or through online purchases. Asking your customers if they can donate $1, $5 or round-up their change at check-out adds up for a big impact.

Example: During the month of May, Costco asks for donations at check-out and gives those who do a Rady Children’s icon to write their name on and add to the donor wall.

Other opportunities:

SPONSORSHIP

Sponsor the month of May Means Business to receive signature branding exposure. Sponsorships start at $2,500 and include a range of exclusive opportunities to choose from.

Example: Sponsor our health care hero drive-thru appreciation event or the direct mail piece being delivered to approximately 100,000 local households.

EMPLOYEE GIVING & PEER-TO-PEER FUNDRAISING

Host a virtual event for your employees with a Rady Children’s spokesperson to share the cause. Take it a step further and create a landing page on our website to encourage your entire network to donate to your company’s May Means Business campaign.

Example: Microsoft hosted a lunch & learn event about Rady Children’s, then encouraged employees to make a donation. The company matched each employee’s donation to show they were bought in to the cause too, raising over $8,000.

MATCHING GIFTS

Encourage your network to donate to Rady Children’s and incentivize them by matching donations up to a certain amount. A matching gift plus social media promotion is a sure way to success.

Example: Quick-Dry Flood Services matched each donation made to their fundraising page over the span of a week and promoted this on social media to reach new audiences.

HOST AN EVENT

Now more than ever, people are looking for virtual or CDC-safe events to fill their calendar. Host an event where the proceeds are donated to Rady Children’s. Take it a step further and find sponsors for your event to raise even more for the kids!

Example: Host a virtual fitness class, cooking class, kid-activity, concert, etc. where the attendance fee is a donation.

GO VIRTUAL

Engage your audience in a social media campaign. Using the power of social media, you can promote your business’ campaign, recognize matching sponsors and advertise digital deals or promotions.

Example: To grow engagement on social media, create a post where you will be donating $1 for every share, comment or like.

For more information on sponsorships and ways to give, download and share this handout >>